Coach in the Spotlight - Magnus Norman
As part of our regular 'Coach In The Spotlight' feature, we are holding a series of short interviews with prominent GPTCA members sharing their coaching success story. We have put Magnus Norman, our A* level coach and the GPTCA National President of Sweden, Norway and Denmark in the hot seat and asked some quick fire questions.
1. What is your current work in progress?
I am currently coach of Stan Wawrinka and head of sports at Good to Great Tennis Academy.
2. How did you begin coaching pro players? How long have you been coaching?
Thomas Johansson asked me to travel with him and that's how everything started.
3. What keeps you motivated to come to work each day and keep coaching through the years?
I simply love giving back and I like making a difference, trying to help ambitious players reach their full potential.
4. What skills/characteristics do you look for in your players?
It all depends on the players' age and level. With young players I look more for those who have 1) hunger in their eyes, 2) good genes and good sense for doing sports. When it comes to more experienced players, I look at different things, like: Why is this player underachieving at big events, and then I break that down to what I could do to contribute and make a change.
5. What is the biggest challenge you've had as a coach and how did you overcome it?
My biggest challenge was transition from player to coach. I had difficulties with WHEN to communicate and WHAT to communicate at the right time. I was over communicating because I had so much inside of me. Nowadays I have learned better WHEN to be vocal and perhaps when to step down and let the players have their own space.
6. What is your most successful coaching moment so far?
My proudest moment was definitely when Stan won the Australian Open.
7. What advice would you give to new coaches?
To have big ears. To listen and learn from older and more experienced coaches, from coach amateurs, young players and more advanced players. That way you learn a lot about teaching tennis.
8. What inspires your work?
When I see my players develop, I feel huge satisfaction.
9. What is your next coaching goal?
I want to build our own center for the Good to Great Tennis Academy. I also want to learn more about coaching under 10 and I'm also curious about coaching a girl as I have never done that. I think I can learn a lot from that.
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