Coach of 35 years of many international players, including four Olympians and 17 Davis Cup / Billie-Jean King Cup players
Current ATP Tour coach to Marcus Daniell, double Olympian and Tokyo Bronze medalist
Current ATP Tour coach to Davis Cup player and Olympian Liam Broady
Highlights as a Coach:
August 2014-March 2015, December 2016-to-date
Liam Broady (from no.346 to Career High of no.116; 3rd round Olympics 2021 and Wimbledon 2022 with win over Schwartzman)
2012-to-date
Marcus Daniell NZL (Doubles Davis Cup/double Olympian Career High no.33
Marcelo Demoliner/Matwe Middlekoop (consultant weeks)
TEAMBATH players:
2015-2018
Anna Smith (Career High no.47 BJK Cup/WTA tour winner)
2010-2014
Samantha Murray (Career High no.165 & British no.4; played Sharapova at Wimbledon 2012)
2009-2010
Naomi Broady (Won three titles in a row, posting a 16-match winning streak, a British women’s record until Jo Konta broke it)
- Wes Moodie (top 50 singles and 2005 Wimbledon doubles champion & 2009 French Open runner-up)
- Chris Haggard (top 20 doubles player, 220 in singles)
- Andrew Richardson and Jaime Delgado (represented GB in its Davis Cup tie at Crystal Palace in April 1997, ‘Flex’ beat Byron Black 3-6, 6-4, 1-6, 6-4, 6-4 and remained until March 2010 the last British debutant to win a live singles rubber; Reached 3rd round of Wimbledon 1997 losing to Greg Rusedski. [source ATPTour.com])
- Miles Maclagan (ex-coach of Andy Murray; held two match points against Boris Becker at Wimbledon in 1999; Reached a career high of 172, winning the Bronx Challenger in 1998)
- Barry Cowan (SkySports, best known for extending Pete Sampras to five sets at the 2001 Wimbledon Championships; He lost to the top seed 6-3, 6-2, 6-7 (5), 4-6, 6-3 in the 2nd round on Court One, qualified for the 2000 Olympics and US Open)
- Martin Lee (achieved a career-high singles ranking of No.94, joining Tim Henman and Greg Rusedski in the Top 100, the first time three British players ranked in the Top 100 for 23 years)
- Arvind Parmar (advanced from no.464 to a career high of 137 during the cooperation; Wins over Moya, Pioline and Costa)
2002-2006
Break from the ATP tour to Head the LTA National Academy in Leeds
- Naomi Broady, Katie O’Brien and Anna Fitzpatrick (three of seven National junior champions with Anna a Wimbledon junior semi-finalist in 2007)
1987-1993 WTA Tour
- Gabi Coorengel (started in the low 500’s peaked at 229 in singles and 117 in doubles)
- Amy van Buuren (from no ranking to a high of 372 in singles and 114 in doubles)
Monte Carlo Academy players:
- Henri Kontinen (junior world #3, won the 2008 junior French Open doubles and made the Wimbledon junior singles final)
- Ilija Vucic (reached a high of #30 in world juniors)
Playing Career
ATP Career High in singles no.831 / in doubles no.600
1987-1989
Head Coach/player for De Metselaers TC, The Hague, leading the team to the 1988 title
1986–1987
Captain of Manchester Mortgage Corporation team (British version of World Team Tennis)
1980-1983
3 year NCAA Letterman #1 player NTSU and top 25 1982
1995
Lawn Tennis Association (LTA) – Pro Coach Award (PCA)
Academic
2021
Berkeley Executive Coaching Institute (BECI), University of California, Berkeley
2019
European Mentoring EMCC Competencies Certificate
2002
The City and Guilds of London Institute Leadership certificate
1983
BA (Economics and English) North Texas State University
· President of British Tennis Coaches Association 2010-2013
· Author #1 bestseller Locker Room Power – https://amzn.to/2Ex1EBi
· Contributed to two leadership books, also #1 bestsellers
· Fit for Purpose: Volume 1and 2 https://amzn.to/2JxBmD4 / https://amzn.to/2JxivYL
· Regular contributor for Tennishead magazine http://www.tennishead.net/
· Creator of Mindset College online program www.mindsetcollege.co.uk
David Sammel
Email: dsammel@gmail.com
Phone no.: +44 7971 141355
